Many small businesses view Search Engine Optimization (SEO) as an unnecessary expense. They don’t see the value in paying someone to improve their website’s ranking on Google and other search engines.
What they don’t realize is that SEO is one of the most cost-effective marketing strategies out there. And one of the best ways to improve your website’s SEO is by regularly blogging. In this blog post, we’ll share five reasons why blogging is important for SEO.
1. Blogging Helps You Rank for Keywords
2. Blogging Helps You Increase Your Website's Authority
3. Blogging Helps You Get More Inbound Links
Inbound links are links from other websites that point back to your website. They act as digital votes of confidence—the more links you have pointing back to your website, the more credible it becomes in Google’s eyes. In turn, this helps improve your rankings on SERPs.
4. Blogging Helps You Drive Traffic from Social Media
Social media platforms are another great way to drive traffic back to your website and improve your SEO ranking—but only if you’re using them correctly. Posting links to your latest blog post on Facebook, Twitter, and LinkedIn helps increase traffic from social media platforms and can lead to higher SERP rankings over time.