Are Google Ads Worth It? 6 Reasons Why They Are

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Chris John

Google Ads are a great way to get your business in front of potential customers. Google Ads work by placing your ad on Google search results pages. First you will choose a set of keywords and bid on them. The more you pay Google per click, the higher you will appear on the search results page. When someone searches for a targeted keyword that you’ve bid on, your ad has the chance to appear next to the search results.

You will only pay each time someone clicks on your Google Ad, and you can set a maximum budget per day to control your costs.

Many business owners are unsure if they are worth the investment as some keywords have high cost per click costs. In this blog post, we will discuss five reasons why Google Ads are a great investment for your business.

Reason #1: Google Ads Gets You To The Top Faster Than SEO

Although both strategies should be implemented into your digital marketing strategy, sometimes client monthly budget does not allow. Google Ads will yield faster results and get you to the top of Google instantly to start receiving new leads once your Ad is approved. SEO is critical for long term sustainability however it can sometimes take several months before you start seeing results.

Reason #2: Target your audience

Google Ads allow you to target a specific audience with your ads. This ensures that your ads are being seen by people who are interested in what you have to offer. You can also include negative keywords in your ads, which tells Google to not show your ad if someone includes a particular keyword.

For example, if an HVAC company was running Google ads, they would want to show their ad to someone searching for air conditioning repair, but they would not want to show their ad for air conditioning technician salary. Including negative keywords such as jobs, salary, DIY, how to, etc would be beneficial as they search terms have low buyer intent. Google Ads is scalable marketing strategy, with new keywords to bid on daily. When you bid higher, you can increase your ad position and get more traffic.

Reason #3: Reach potential customers

Google Ads are an effective way to reach potential customers who are actively searching for products or services like yours.

Reason #4: Track ad performance

With Google Ads, you can track the performance of your ads and make changes to improve your results. This helps you to get the most out of your advertising budget. Google Ads reporting can help you improve your performance by reviewing the cost per click, cost per conversion, impression share, average position of ad, quality score and more. Websolve Marketing checks our ad campaigns daily to review keyword cost per click performance and lead cost performance and make bid adjustments to achieve the best possible return on investment for our clients.

Reason #5: Build brand awareness

Google Ads can help you to build brand awareness for your business. When people see your ads, they will start to associate your business with the products or services that you offer.

Reason #6: Test your marketing

Google Ads give you the opportunity to test different marketing messages and see which ones are most effective. This allows you to fine-tune your marketing strategy for maximum results. Google Ads also allows you to be very flexible and have control of your campaigns by pausing them without penalty. Some clients pause advertising when they cannot keep up with the demand. Then they are turned back on when the client needs more leads.

Google Ads are a great investment for your business. They allow you to target a specific audience, locations, reach potential customers who are actively searching for products or services like yours, track ad performance, build brand awareness, and test your marketing messages.

Setting up and running a Google Ads campaign can be complex and time-consuming. There are a lot of moving parts, and it’s easy to make small mistakes that can have a big impact on your results. That’s why it often makes sense to hire a digital marketing agency that specializes in Google Ads.

The right agency will have the experience and expertise to set up and manage your campaign effectively, ensuring that you get the best results possible. In addition, an agency can provide valuable insights and suggestions for how to improve your campaign over time. If you’re serious about getting the most from your Google Ads spend, then working with an experienced agency is the best way to achieve success.

If you are unsure if Google Ads are right for you, contact us today for a free consultation. We would be happy to answer any questions that you have and help you create a campaign that meets your digital marketing needs. Learn more about why you should hire a digital marketing agency.